WE UNEARTH
Everything from big trends to the tiny nuance that matters
Philosophy
When it comes to product testing (in concept, packaging, or formulation) we believe in optimising to move forward – not in ‘passing’ or ‘failing’ concepts or products. Every piece of stimulus tested results in detailed feedback about the changes required to better strengthen the targeted opportunity, or the pivot in focus to find a more significant and different opportunity. We also couch our recommendations in the knowledge of your full portfolio of brands and products to maximise your reach.
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Shaping the pricing strategy for a hot beverage company, resulting in a significant uplift in share and market dominance
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Developing a programme of innovation testing for local and lift-and-launch global products of a dairy company, that meant our client could test hundreds of ideas at a low cost, and with over-time insights about trends in testing (which has helped build more resonant ideas moving forward)
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Helping our client decide between two multi-million-dollar investments in technology, to ensure that the products produced on the line were speaking to a relevant and motivating consumer need
Impactful Recent Projects
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