PRODUCT RESEARCH
For product and innovation we help you leverage the big trends, and focus on the executional nuance that matters
From ideation and NPD screening to range, price and pack optimisation, we're a one-stop-shop for actionable product insight.
PRODUCT RESEARCH
For product and innovation we help you leverage the big trends, and focus on the executional nuance that matters.
From ideation and NPD screening to range, price and pack optimisation, we're a one-stop-shop for actionable product insight.
Product briefs we
can help with
Product briefs we can help with
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Consumer and Shopper Journey Mapping
Let us elucidate the key touchpoints of engagement with your brand, space or service. Understand your customer’s processes, needs and tensions to put them at the heart of your strategy.
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Sensory Formulation / UX Testing
We have solutions for short- and long-term user testing, whether that is an insitu in-home, a light read in-group, or a blind study at scale in a central location, we can ensure your product is refined according to real feedback & the competitive landscape.
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Foundational Category Understanding
We’re firm believers in category context – to know how to play you need to deeply understand where you play. We can create a foundational understanding of the needs, occasions & opportunities for your brand in the context of competitors & trends.
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Price Optimisation
We’re well-known for our in-house choice modelling (price experiment) expertise. We can help you identify the right levers for product, price, promotional strategy and range to ensure that you have the best chance of selection at shelf.
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Range Optimisation
We can help you optimise the ideal product line to maximise reach and to satisfy variety-seeking behaviour. This can include optimising a multi-brand, multi-SKU portfolio, or precision in pricing within tiers.
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New Product Development & Screening
We can help at every step of the innovation stage-and-gate. We ensure your concepts are consumer-centric, with a motivating and resonant benefit and reason to believe, and a clear ranking of priority based on the size & scope of the opportunity.
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Claim Testing
Pack real estate is always at a premium. We can determine the hierarchy of your front and back of pack claims, and determine the best combination to reach a greater proportion of consumers.
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Packaging Visual Identity
Let us help you stand out on shelf through ensuring that your pack semiotics, form and branding all come together to provide a compelling and attention-grabbing proposition. We use virtual planograms and eye testing to determine attention hierarchy.
Philosophy
When it comes to product testing (in concept, packaging, or formulation), we believe in optimising to move forward – not in ‘passing’ or ‘failing’ concepts or products. Every piece of stimulus tested results in detailed feedback about the changes required to strengthen the targeted opportunity, or pivot in focus to find a more significant and different opportunity. We also couch our recommendations in the knowledge of your full portfolio of brands and products to maximise your reach.
Let's Discuss
We shaped the pricing strategy for a beverage company, resulting in years of market dominance.
We diagnosed the range, fabrication and shoppability of a clothing category in a department store.
We shaped the pricing strategy for a beverage company, resulting in years of market dominance
We diagnosed the range, fabrication and shoppability of a clothing category in a department store
Find our insights in every aisle
- We found a white space opportunity in yoghurt & built a brand to support it. It became the highest selling product in the category.
- We worked to find a way of communicating to consumers about an animal-free animal product; a truly new-to-world innovation.
- We helped turn around a brand at risk of deletion by tapping into a consumer truth & cultural shift
- We built a program of rapid in-store feedback for new store openings resulting in improvements in the shopper experience.
- We shaped the pricing strategy for a beverage company, resulting in years of market dominance.
- We diagnosed the range, fabrication and shoppability of a clothing category in a department store.
- We developed a program of lift-and-launch NPD screening for a dairy company – able to test hundreds of ideas rapidly, at a low cost, reported online.
- We helped our client decide between two multi-million-dollar investments in technology, ensuring that the innovation spoke to a consumer tension.
- We helped a supermarket retailer re-design signage solutions to improve the user experience of new in-store innovation.
