RETAIL RESEARCH
We consider shopper insights within the broader consumer context
From ideation and NPD screening to range, price and pack optimisation, we're a one-stop-shop for actionable product insight.
RETAIL RESEARCH
We consider shopper insights within broader consumer context
Retail market research reports provide the client with a detailed preview of competitors in the market and it to helps in the process of critical self-evaluation.
Our shopper insights are
uniquely on-the-ground:
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Shoppability
Signage & Messaging
Wayfinding (User Experience)
Website & Payment Systems
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Category Management
In-Store Innovation
Decision Tree Shelf Heirarchy
Fixture Evaluation
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Environment
In-store brand expression
Atmosphere
Customer service evaluation
Philosophy
Getting to the heart of the shopper decision-making process requires us to get as close as possible to the point of purchase. We deploy our team on-the-ground to your stores, and in consumer’s homes, to understand the context of shopper behaviour, and the tiny moments that impact on the experience of your brand and retail environment.
Learn More
We built a program of rapid in-store feedback for new store openings. Our recommendations drove improvements in the shopper experience and ROI.
We used in the moment shopper feedback to show a retailer how to optimise self-serve systems. We bought the user experience to life and provided clear direction for design changes.
We built a program of rapid in-store feedback for new store openings. Our recommendations drove improvements in the shopper experience and ROI.
We used in the moment shopper feedback to show a retailer how to optimise self-serve systems. We bought the user experience to life and provided clear direction for design changes.
Find our insights in every aisle
- We found a white space opportunity in yoghurt & built a brand to support it. It became the highest selling product in the category.
- We worked to find a way of communicating to consumers about an animal-free animal product; a truly new-to-world innovation.
- We helped turn around a brand at risk of deletion by tapping into a consumer truth & cultural shift
- We built a program of rapid in-store feedback for new store openings resulting in improvements in the shopper experience.
- We shaped the pricing strategy for a beverage company, resulting in years of market dominance.
- We diagnosed the range, fabrication and shoppability of a clothing category in a department store.
- We developed a program of lift-and-launch NPD screening for a dairy company – able to test hundreds of ideas rapidly, at a low cost, reported online.
- We helped our client decide between two multi-million-dollar investments in technology, ensuring that the innovation spoke to a consumer tension.
- We helped a supermarket retailer re-design signage solutions to improve the user experience of new in-store innovation.
