WE CONSIDER
Shopper insights within broader consumer context
Philosophy
Getting to the heart of the shopper decision-making process requires us to get as close as possible to the point of purchase. We deploy our team on-the-ground to your stores, and in consumer’s homes, to understand the context of shopper behaviour, and the tiny moments that impact on the experience of your brand.
Impactful Recent Projects
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Building a program of rapid in-store feedback for new store openings to help a supermarket retailer immediately fix issues, resulting in improvements in shopper’s reported experiences for new store builds
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Bringing to life the omnichannel experience for a premium retailer whose customer was experiencing pain points along their path-to-purchase. We devised solutions that stopped loss of sales and drove engagement.
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Diagnosing the range, fabrication, and shoppability of a clothing category for a department store to feed into the business’ short- and long-term strategic plans
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